Diploma in Marketing Management

Qualification    :   GCE O/L with 5 Credits

Course Details :   

Diploma in Marketing provides the opportunity to gain advanced knowledge of marketing management in practice. The diploma prepares candidates with strategic and analytical marketing skills and knowledge. The diploma covers the relevant concepts and theories of marketing, its process and environment, consumer behavior, market segmentation and marketing mix. Diploma in Marketing is open to everyone regardless of previous educational background. However, it may be of particular interest to:

• Individuals responsible for marketing and sales management.

• A university student considering placements, careers in the field of marketing management and/or further study.

• Someone with general interest in marketing management.

Course Content

• Markets and marketing.

• The marketing process: strategy and planning

• Customer focus: costs and benefits

• The marketing environment

• Customers, buyers, clients and consumers

• Market segmentation and positioning

• Product

• New product development

• Place: the importance of distribution

• Pricing

• Pricing for costs, sales and profit

• Promotion

• Selling and direct marketing