Diploma In Strategic Brand Management

Course Details :   

The Diploma in Strategic Brand Management (DSBM) is suitable for marketing/brands career minded candidates seeking to acquire specific competencies to differentiate themselves from the rest. This programme would appeal to those already in the marketing or brand development intending to enhance their skills in brand management.

The Diploma in Strategic Brand Management is a unique programme of study which offers prospective students and practitioners of branding an opportunity to learn and apply sound conceptual learning to their business situations. It is a 12 month part time programme which will give students brand marketing competencies from multiple dimensions.

Syllabus Framework

• Module 01 – Introduction to Marketing

• Module 02 – Brand Intent

• Module 03 - Brand Content

• Module 04 - Brand Process

• Module 05 - Brand Performance