Fashion Marketing Diploma

Qualification    :   The general entry requirements are a fair knowledge of the English language and a passing grade of the GCE O-Levels or equivalent exam. Applicants possessing an art design background or marketing / management background or work experience related to this field will have an added advantage.

Course Details :   

The course aims to provide a basic knowledge of fashion marketing emphasising on the principles of marketing. The course ensures students become fully conversant with a range of concepts and principles relevant to the central areas of fashion, styles and trends, fashion buying and merchandising, fashion marketing, market research, consumer behaviour, fashion communication, visual merchandising, Fashion photography promotions, Brand management and fashion event management. Students will be assessed on self directed projects and assignments given throughout the year.