Postgraduate Diploma In Marketing

Course Details :   

The Postgraduate Diploma in Marketing is a unique programme of study which offers prospective students and practitioners of marketing an opportunity to learn and apply sound theoretical concepts to their day to day business situations. It is a 24 month part time programme which will give students marketing competencies from operational level to synthesis level.

Programme Structure

Operational Level: Professional Certificate in Marketing

• Discovering Marketing Essentials (DME)

• Exploring Consumer Behaviour (ECB)

• Economic and Legal Impact (ELI)

• Developing Effective Communications (DEC)

• Individual Integrated Assignment (IIA)

Managerial Level: Diploma in Marketing

• Synergising Marketing Communications (SMC)

• Finance for Effective Marketing (FEM)

• Managing Sales & Distribution (MSD)

• Driving Brands for Results (DBR)

• Individual Integrated Assignment (IIA)

Strategic Level: Graduate Diploma in Marketing

• Advanced Management Competencies (AMC)

• Strategic Marketing for Sustainability (SMS)

• Managing Global Dynamics (MGD)

• Strategic Marketing Planning (SMP)

• Individual Integrated Assignment (IIA)

Synthesis Level: Postgraduate Diploma in Marketing

• Research for Strategic Decision (RSD)

• Integrated Research Project (IRP)